SKILLS

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PROFESSIONAL EXPERIENCE

 

 

SPIRITUAL MEDIUM KELLEE WHITE | Social Media, Personal Assistant

2020-Present

Manage social media accounts, booking calendar, graphics for special events.

BOTH SIDES NOW & BEYOND | Social Media, Marketing

2021-Present

Social media strategy, marketing emails, graphics for online special events.

 

SOULSPEAK WITH TAMI HENDRIX | Social Media, Marketing

2021-Present

Social media strategy, marketing emails, graphics for online special events.

DHARMA WELLNESS | Social Media, Marketing

2021-Present

Social media strategy, marketing emails, graphics for online special events.

JOANNES DRESS SHOP | Social Media, Marketing

2021-Present

Social media strategy, marketing emails.

THE ARTFUL GOURMET | Social Media, Marketing

2021-Present

Social media strategy.

DR. SHIRLEY IMPELLIZZERI | Social Media, Marketing

2021-Present

Social media strategy, marketing emails, graphics for online special events.

KROGMAN HOMEGROWN MEATS | Social Media, Marketing

2022-Present

Social media strategy, marketing emails.

 

PATH SOFTWARE INC. | Marketing Copywriter

2020-Present

Design and write email marketing campaigns. Write and maintain blogposts. Social media strategy.

MAIN STREET MONROE INC. | Freelance Marketing Copywriter

2019-2021

Design and write email marketing campaigns. Website design.

CENTERPOINT STUDIOS | Brand Copywriter

2019-Spring 2022

Web product descriptions for 2 national brands: Personal Creations and Red Envelope. Target audience of women ages 33 to 55.

 

COLONY BRANDS | Senior Copywriter, Digital Marketing

2010-2019

Developed product descriptions, headlines, editorial content and support materials. Twice weekly emails with an average 22% open rate and 5-8% click-through. Interdepartmental projects including video scripting and rebranding working with different management styles and teams of 2 to 15. Homepage updates, meta descriptions and SEO-enhanced copy. Brand blog/social-buying guides, seasonal campaign and blogposts generating more than $200k in sales over a 3-month period.

 

CHICAGO TRIBUNE CITY NEWS SERVICE | Reporter, Editor

1999-2001

Hustled as a reporter and weekend desk editor for acclaimed wire service. Covered city hall, Mayor Richard Daley, 2000 presidential election, 9-11 terrorist attacks, Cook County board of supervisors, Illinois supreme court and federal court cases.

 

JANESVILLE GAZETTE | Music/Features Freelance Writer

2010-2015

Filed bi-weekly music roundups covering regional and national artists. Published cover feature stories for entertainment section.

 

CAFÉ CLAUDEEN RESTAURANTS | Owner, Manager

2005-2016

Front-of-the-house manager overseeing a staff of 10.  Facebook, social media and advertising strategy across different mediums. Annual sales of more than $200K.

 

THE MONROE TIMES | Reporter, Photographer, Editor

2002-2004, 1997-1999   

General assignment reporter covering police, county board, criminal trials and feature stories. Trained in photography, page layout and editing for a daily newspaper.

 

 

ABOUT ME

I love cooking, gardening, taking the roads less traveled and squeezing every ounce of fun out of life! I’ve been known to disappear for hours in my art studio to recharge my creative spirit. My greatest joy in life is being aunt to 11 amazing human beings.